Wireless computer controlled LED Jackets

October 2009
Kyiv, Ukraine

Philip Morris Ukraine challenged Front Pictures to create an innovative experience for its new product presentation that would capture consumers’ attention. We were instructed to create a jacket that had computer-controlled LED illumination. The client wanted the jacket’s pockets to light up whenever a corresponding button was clicked on a tablet computer. We created a system that turned the jackets into an interactive, LED illuminated outfit with wireless computer control that was able to turn the whole brand promo-team into a live screen.

Client: Philip Morris Ukraine