MasterCard Priceless Surprise

15 March 2016

Kyiv, Ukraine

A usual weekday morning turned into a fantastic giveaway for the users of MasterCard® Contactless™ in Kyiv.

Passengers who tapped to pay for the fare at Zoloti Vorota subway station became stars of the moment! The passengers’ amused faces instantly appeared on a huge screen before they were invited to receive a valuable gift-wrapped present from MasterCard.

Using TouchDesigner and a custom-made controller, Front Pictures created a system that linked the payment tourniquet, video wall, a live feed from the cameras, the gift vending machine, and LED stripes.

Watch the video of MasterCard Priceless Surprise interactive giveaway co-created with strategic marketing agency Aimbulance, and video production company Limelite.