MasterPass™ Presentation

July 15, 2016

Holographic presentation

Global payments leader Mastercard approached Front Pictures to create a high impact launch show for its new product Masterpass™ in Kyiv, Ukraine.

Masterpass™ is a digital wallet which allows card users to store their payment and shipping information in one secure location for a simple, fast, and secure checkout. As conventional slide presentations can sometimes be a bit dry, the client was looking to use holographic projection to capture the attention of the audience which included Ukrainian business and bank representatives as well as journalists.

Front Pictures reshaped the data and infographics provided by Mastercard into a 10-minute holographic show. The presentation was delivered by Sergey Frantsishko, Mastercard Europe Vice president for business development in Ukraine.

The holograms were projected onto а 14 х 5-meter holographic projection scrim. The projection setup included two projectors controlled by a Screenberry media server. Front Pictures was responsible for content production, art direction, video engineering, and show control.