The Challenge Show

November 18, 2016

Front Pictures teamed up with Freckled Sky and Kozar Dance Theatre to make a breathtaking The Challenge Show for Indian multinational conglomerate Aditya Birla Group. The interactive dance with holograms wowed guests in Mumbai, India on November 18, 2016. Front Pictures was responsible for video engineering and content production. All projections were powered by Front Pictures’ Screenberry™ media server.

The show won in the Best Mapping With Human Interaction category of the 2018 Visual Artist Awards.

Event Concept and Implementation: Fountainhead MKTG
Client: Aditya Birla Group

Producers: Val Syganevich, Natasha Syganevich, Katya Korobko
Concept & Direction: Mariia Hryhorashchenko, Nataliya Lysenkova, Nataliia Rovenska
Art Direction: Mariia Hryhorashchenko, Nataliya Lysenkova, Nataliia Rovenska, Freckled Sky

Video Engineering & Content Production: Front Pictures
Video Production Project Manager: Irina Zhivotko (Front Pictures)

Composing and Animation:
Eugene Gruzdev (Front Pictures)
Lena Semak (Front Pictures)
Vyachecslav Yaroslavskiy (Front Pictures)
Vladimir Bezmilitsyn (Front Pictures)
Maksym Poberezhskyi (Tenpoint)
Oleksii Tyshchenko (Tenpoint)
Sergey Zhuchenko

Choreography Direction: Vasya Kozar
Performers: Kozar Dance Theatre
Soloist: Ilya Padzina
Dancers: Anna Yedynak, Alisa Zaitseva, Alina Kobilyak, Olena Dolgikh, Dmitriy Zhuk, Bogdan Kharlym

Technical Director: Natalka Zheludova
Technical Support: Dmytro Andruschenko
Lighting Director: Evhen Andruschenko
Video-Control: Mykhailo Ionin (Front Pictures)
Lifting Platform Control: Aleksandr Kordan

Manager: Nadya Gonchar
Administrator: Alyona Shvachka

Сostumes: Nazar Didyk

Music and Sound Design: Alex Chorny

Special Thanks to Vladimir Koshevoy (Technology and Design), Video Life PC, Feyeria LTD, ShowTime

Video Report: Oleksiy Guz
Photo Report: Mariya Boyko

Software&Technologies: Screenberry by Front Pictures