Antigravity Show at CES 2020

Las Vegas, January 2020

Brief

SK Group intended to present its next-gen mobility tech at the world’s largest consumer electronics exhibition, CES 2020. The corporation’s goal was to impress visitors with a futuristic performance inspired by the theme ‘Evolve towards the future.’

Execution

Our team created a multimedia experience built on our revolutionary Antigravity Show technology that took visual storytelling to the next level. The striking performance demonstrated how the company’s products bring the future into focus.

Impact

During four days of CES 2020, the show was performed more than 40 times. The audience included exhibition’s visitors and delegates from leading international tech companies. The unique ‘live cinema’ experience mesmerized viewers every time.

Client

NIZ Space Design / SM Entertainment

Brand

SK Group

Capabilities

Concept, Holographic show, AR, VFX, Content Production, Video Engineering, Show Control

Front Pictures partnered with Red Rabbit Entertainment and Profi Innovations to deliver a series of multimedia performances for SK Group at the world’s largest consumer electronics trade show, CES 2020.

SK Group is the third largest conglomerate in South Korea. It is composed of 95 subsidiary companies including Korea’s leading energy and chemicals company and the world’s second-largest memory chipmaker. At CES 2020, the tech giant unveiled a package of cutting edge technologies – including media and mobility solutions powered by 5G and Mobile Edge Computing (MEC) and a future car vision.

The action-packed, multimedia performance brought the world of the future to life. The hero is immersed in the future of innovative mobility, hyper connectivity and next gen materials.

Front Pictures partnered with Red Rabbit Entertainment and Profi Innovations to deliver a series of multimedia performances for SK Group at the world’s largest consumer electronics trade show, CES 2020.

SK Group is the third largest conglomerate in South Korea. It is composed of 95 subsidiary companies including Korea’s leading energy and chemicals company and the world’s second-largest memory chipmaker. At CES 2020, the tech giant unveiled a package of cutting edge technologies – including media and mobility solutions powered by 5G and Mobile Edge Computing (MEC) and a future car vision.

The action-packed, multimedia performance brought the world of the future to life. The hero is immersed in the future of innovative mobility, hyper connectivity and next gen materials.