Global payments leader Mastercard approached Front Pictures to create a high impact show to launch its new product, Masterpass™ in Kyiv, Ukraine.
Front Pictures reshaped the data and infographics provided by Mastercard into a 10-minute holographic presentation. The holograms were projected onto а 14 х 5-meter projection scrim. The projection setup included two projectors controlled by a Screenberry media server. Front Pictures was responsible for content production, art direction, video engineering, and show control at the live event.
The holographic presentation highlighted the benefits of the Masterpass™ digital wallet in a fresh and engaging way. The show captured the attention of the audience which included Ukrainian business and bank representatives, as well as journalists.
“Our team crafted a holographic show with visuals inspired by the art of famous Ukrainian avant-garde artist Kazimir Malevich. It helped Sergey Frantsishko [Mastercard Europe Vice president for business development in Ukraine] present Mastercard’s new product in an engaging and spectacular way.”