Multimedia performance ‘Space Geometry’ at BMW 7 series launch

Kyiv, Ukraine, October 2015

Brief

German manufacturer of luxury vehicles, Bayerische Motoren Werke AG, wanted a spectacular dance performance for the introduction of its new BMW 7 model to VIP clients in Kyiv.

Execution

Jointly with Freckled Sky and D'Arts Dance Project, we prepared a multimedia show featuring a carefully choreographed blend of geometric shapes and dancers. The minimalist graphics helped reflect the mood and spirit of the new BMW 7 model.

Impact

The multimedia dance performance opened the car reveal show. It was tremendously successful in building up excitement before the unveiling of the new BMW vehicle. The performance was highly recognized by the event community and became the 2017 Hermes Creative Awards Gold Winner.

Client

SAME

Brand

BMW 7 series

Capabilities

Concept, Art Direction, Content Production, Show Control

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