To create impactful stage graphics that would reflect the tragic story behind Jamala’s ‘1944’ song presented at Eurovision Song Contest 2016 – the world’s largest live music event. The song highlights the horrible tragedies of the past to remind us to avoid them in the future.
‘1944’ is a deeply personal and sensitive song for Jamala. It was inspired by the dramatic life story of her great grandmother, who along with thousands of Crimean Tatars was deported from her native land by Josef Stalin in 1944. Our goal was to create stage graphics that would resonate with Jamala’s strong voice and help to illustrate the song's message to the vast Eurovision TV audience.
Jamala’s performance won the competition; viewed by 204 million people. This victory marked an important milestone in both the artist's career and for Ukraine. The song excited world media which drew attention to Jamala’s powerful statement about Crimean Tatar deportations.